Marketing & Growth Leader | Plot Twist Marketing 📖
Hi, I’m Kim.
I believe every great brand needs a plot twist. I’ve used that belief to scale marketing ROI several times over and drive lasting revenue growth for mission-driven organizations.
About
15+ years leading enterprise marketing strategy for mission-driven organizations — nonprofits, healthcare, and education. I build lean, revenue-driving growth engines, lead award-winning brand transformations, and believe the best strategy, like the best story, always has an unexpected turn.
Impact
5x — Growth in marketing ROI over two years
Multi-million — Marketing-attributed revenue driver over three years
$1M — Omnichannel campaign that doubled attendance goals, 18M impressions
80% — Reduction in customer acquisition cost alongside strong revenue growth
Record — Most profitable annual conference in organizational history, under my leadership
450% — Visibility increase from award-winning nonprofit rebrand
Campaign Highlights
Building a Revenue Engine
Turned a broad marketing function into a lean, ROI-driven growth engine — scaling results several times over while cutting costs.
An Audience-First Rebrand
Led an award-winning nonprofit rebrand that dramatically increased visibility and built the organization’s first CRM/automation infrastructure.
Doubling a Campaign’s Goal
Directed a $1M omnichannel campaign that doubled attendance targets and generated 18M impressions.
Every plot twist needs a next chapter. I’m always open to connecting with fellow marketing leaders, collaborators, and anyone building something worth talking about.