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Spooky Season, Marketer Edition
5 Halloween Costumes that Actually Scare Marketers We’re hosting a Halloween party this weekend, so it’s got me thinking about costumes. Ghosts? Fine. Vampires?…
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Targeted Takeaways
Business-Level AI Transformations This week, I attended an event at Abigail Street in downtown Cincinnati, sponsored by Notion. It was great to connect with…
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An Author’s Marquee Moment
Experiential Marketing + Organic Social = True Love Fellow Cincinnatian and author Emily Henry did a fun book announcement a few weeks back: she…
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I Saw the Sign
Can’t Stop, Won’t Stop Naming Things A peek inside my office…or should I say my laboratory? 😏 I’ve been considering a gold foil sign…
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Creative Corner
What’s Your 6-Word Story? “For sale: baby shoes, never worn.” This sad, six-word short story is often misattributed to Ernest Hemingway because of the…
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Just for Fun: A Marketer’s Playlist
AI Made Me a Marketer Mixtape Earlier this year, my best friend and I created a shared playlist that we add to on a…
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The Quiet Power of a Blank Page
My Journaling Habit I have been journaling since the age of 10 and still find it is the best way for me to process…
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The Content Strategy Question That Changes Everything
WIIFM One blog post created 34% more traffic for us this year than all of our blog posts last year—combined. The secret was not…
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The Plot Twist Hiding in Our Search Data
A Case Study in AI Overview Suppression The Setup Every good story starts with a problem that looks simple on the surface. Ours started…