I Saw the Sign
Can’t Stop, Won’t Stop Naming Things A peek inside my office…or should I say my laboratory? š I’ve been considering a gold foil sign on my office door since we moved in two years ago, but couldn’t choose from my shortlist of names. Options included:- Ministry of Mild Chaosā- The Bureau of Shenanigansā- Department ofā¦
Creative Corner
What’s Your 6-Word Story? āFor sale: baby shoes, never worn.ā This sad, six-word short story is often misattributed to Ernest Hemingway because of the authorās predilection for sparse prose. Its actual origin began in advertising before Hemingway was born, which doesnāt surprise me. Find me a single copywriter who doesnāt want to cut the fatā¦
Just for Fun: A Marketer’s Playlist
AI Made Me a Marketer Mixtape Earlier this year, my best friend and I created a shared playlist that we add to on a weekly basis. It’s brought me such joy, logging in to see what new songs await me. It’s fun to hear a song and know she’ll like it. So far we haveā¦
The Quiet Power of a Blank Page
My Journaling Habit I have been journaling since the age of 10 and still find it is the best way for me to process my emotions, observe quiet details, and manifest the future I want to live. Without fail, I finish my morning journal with three things I’m grateful for. Today’s are:1. Weekends away2. Keepingā¦
The Content Strategy Question That Changes Everything
WIIFM One blog post created 34% more traffic for us this year than all of our blog posts last yearācombined. The secret was not a clever algorithm hack, a massive paid-media budget, or more content for contentās sake. It was a simple, time-tested question: WIIFM: Whatās In It For Me? Your Audience Is the Heroā¦
The Plot Twist Hiding in Our Search Data
A Case Study in AI Overview Suppression The Setup Every good story starts with a problem that looks simple on the surface. Ours started with a chart: organic search traffic on a Health Nonprofit site I support had dropped by roughly half between 2023 and 2026, even as total site traffic nearly doubled in theā¦