Every campaign has a story — a setup, an unexpected turn, a pivot, and a result. Below are a few of the projects I’m proudest of, broken down the way I break down everything: what changed, why it mattered, and what happened next.
Campaign Highlights
Rebuilding a Revenue Engine
Turned a broad marketing function into a lean, ROI-driven growth engine — scaling results several times over while cutting costs.
The Rebrand That Changed Everything
Led an award-winning nonprofit rebrand that dramatically increased visibility and built the organization’s first CRM/automation infrastructure.
A Campaign That Doubled Its Own Goal
Directed a $1M omnichannel campaign that doubled attendance targets and generated 18M impressions.
More Coming Soon
I’m adding new case studies regularly as I reflect on the campaigns, pivots, and lessons that have shaped my approach to marketing. Check back for more, or follow my weekly Plot Twist Marketing series for the stories behind the stories.