Kim Burdett Growth Marketing Leader

Tag: plot-twist-tuesday

  • Just for Fun: A Marketer’s Playlist

    Just for Fun: A Marketer’s Playlist

    AI Made Me a Marketer Mixtape Earlier this year, my best friend and I created a shared playlist that we add to on a weekly basis. It’s brought me such joy, logging in to see what new songs await me. It’s fun to hear a song and know she’ll like it. So far we have…

  • The Quiet Power of a Blank Page

    The Quiet Power of a Blank Page

    My Journaling Habit I have been journaling since the age of 10 and still find it is the best way for me to process my emotions, observe quiet details, and manifest the future I want to live. Without fail, I finish my morning journal with three things I’m grateful for. Today’s are:1. Weekends away2. Keeping…

  • The Content Strategy Question That Changes Everything

    The Content Strategy Question That Changes Everything

    WIIFM One blog post created 34% more traffic for us this year than all of our blog posts last year—combined. The secret was not a clever algorithm hack, a massive paid-media budget, or more content for content’s sake. It was a simple, time-tested question: WIIFM: What’s In It For Me? Your Audience Is the Hero…

  • The Plot Twist Hiding in Our Search Data

    The Plot Twist Hiding in Our Search Data

    A Case Study in AI Overview Suppression The Setup Every good story starts with a problem that looks simple on the surface. Ours started with a chart: organic search traffic on a Health Nonprofit site I support had dropped by roughly half between 2023 and 2026, even as total site traffic nearly doubled in the…