Kim Burdett Growth Marketing Leader

Tag: plot-twist-tuesday

  • When Busy Isn’t the Same as Working

    When Busy Isn’t the Same as Working

    Outcome, Not Activity A Team That’s Never Been Busier My team has never been more productive. Dozens of campaigns. Hundreds of deliverables. More tradeshows, more webinars, more emails. Higher conversions. Higher traffic (yes, even in the age of AEO). By my old metrics of success, this would be the biggest slam dunk of my career.…

  • Why Absurdity Works in Brand Activations

    Why Absurdity Works in Brand Activations

    “What a Silly Sausage” I love a good brand activation, and Oscar Mayer’s Wienie 500 at the Indy 500 might be one of the best I’ve seen this year. Six giant hot dogs. A real racetrack. Millions of impressions. It was, by every measure, ridiculous. It was also brilliant. The Twist Nobody Expected The instinct…