How Gratitude Drives Business Outcomes

The CEO of Campbell’s Soup wrote 30,000 thank you notes to his employees during his tenure and turned the company from a sinking ship to the best place to work.

It’s one of my favorite stories about how gratitude molds culture, and culture drives business outcomes.

I saw it firsthand when I worked in stewardship at Cincinnati Children’s. We created a process to have patients write handwritten thank you cards to donors. Donors were blown away by the personal touch. One gave another 7-figure gift as a response.

It’s amazing that something so simple can create such monumental waves of change.

Since it’s November, I’d love to know who you’re grateful for these days. This week, mine are: my smart and dedicated growth marketing team, my goofy husband and son, and the women in my book club.

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This blog is a place for me to share my latest career insights, meanderings, and plot twists about the world of marketing.

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